If any of you have used inetgiant's bulk email service, could you let me know how effective this form of advertising was for you? Thanks.

I've not used them, but I always use the 6 business references rule with any company or service I am trying to evaluate before using.

Usually the bogus companies will have ten excuses why they can't give you the names and contact information for happy clients. That's usually because there are none.

I am immediately skeptical of anyone who claims to be able to deliver your message to receptive businesses. The question is always how they get their names, and if they are truly "opt-in" names? And what is their bounce back rate?

If you do use someone who is really just a spammer and if the campaign backfires on you, how will it affect your business reputation?

I was thinking of using it as a customer service tool. Using it to direct the user to certain parts of the site.

I used this service but found out after a few days that it is of no use for me.
So I terminated the agreement but they kept on charging the monthly fees.
The argument was that I did not terminate but only unsubscribed. That however
was not correct as the termination was absolutely clear. So watch out as it seems
that they try this to collect more than they were authorized.